Генпрокуратура может рассмотреть целесообразность проведения ребрендинга московского метро, разработанного дизайн-студией Артемия Лебедева.
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- Содержание
- The making of the Moscow Metro logo
- История логотипа Московского метрополитена
Рождение красной «М»
- Логотип метро лебедев
- Рождение красной «М»
- В метро повесят новую схему от Студии Артемия Лебедева // Новости НТВ
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Человек, нарисовавший метро
Ранее стало известно, что «Почта России» опровергла информацию о предстоящем ребрендинге стоимостью в 55 млн рублей. Вместе с тем компания признает, что первостепенной задачей для нее является повышение качества обслуживания клиентов в отделениях.
When the logo was finally finished and the technology of night-time illumination tested, the new emblems were installed along the old text signs which were also illuminated. Entrance to Arbatskaya station, January 1935 Entrance to Arbatskaya station, May 1935 As the logo was designed after the stations were completed, the design of the stations allowed to space for the emblem. On some stations installing such a large letter was outright impossible, so it was narrowed down instead of scaling down, which would have been a more logical solution. This was the first step in the long way to the problem of the variety of the logos.
Throughout almost all of the Metro history the street emblem was entirely independent from the logo that was employed on paper. According to the surviving data, this version of the letter was created by S. Kravets who designed Dvorets Sovetov station and was one of the prominent architects of Metroproekt. The idea remained the same—a red letter M with serifs—but the proportions were different. Emblem from one of the posters for the Yest Metro! Neon tubing highlighted internal contours of the letter which was depicted in printed versions of the logo.
In the 1930s the letter was often drawn with these outlines, yet their number and designs were always different. This negligence played a cruel joke with the logo. This letter is made up of several letters, just like a matryoshka doll. The letter from the movie poster The letter made by the second contour The letter made by the third contour This is a really good example of how different versions of the same letter are born. If we see the outside contour as an inking, the proportions of the letter change. This becomes especially important when the letter is printed in two colors, red and black, like in the example below.
Here is a letter of appreciation given to comrade Krugly for his work on construction of the Metro: This way the red letter simply loses its serifs. The visual rendering of the logo was not established by the time the Metro opened. This allowed the proportions of the letter to constantly change due to a number of reasons, one of which is given above. The first illuminated letters at station entrances quickly began to malfunction. They were replaced by new ones, but their production was not centralized: managers of Metro stations independently ordered their production at different companies. Entrance to Arbatskaya station, circa 1935 Entrance to Arbatskaya station, circa 1938.
A number of letters around the entrance was replaced by one letter on top overlooking Arbatskaya ploshchad Entrance to Komsomolskaya station, circa 1935 Entrance to Komsomolskaya station, circa 1937. Two types of neon illumination from the 1930s: The letter used in print also received more pronounced serifs and was printed this way on tickets and tokens up until the mid-1960s. The next milestone in the history of the logo was in the 1960s when the letter started to lose its serifs, both in street signs and in print. In the same years the attitude towards the Metro changed as well: above-ground entrances stopped being a mandatory part of a proper station and entrances to some stations were built into underground pedestrian tunnels. In these cases, stelas with illuminated letters which had no serifs were installed near entrances to such tunnels. This is the image that survived to the present day, apart from an updated illumination technology.
It is for this reason that the existing street logo has no serifs. Logo in front of the entrance to Pushkinskaya and Gorkovskaya stations, 1970s Logo in front of the entrance to Kitay-Gorod station, 2014 By the end of the 1970s the serifs returned, this time together with a tunnel-shaped outline which was previously often used in the design of Metro-related documents. Illustration from a book on Metro safety procedures, 1935 Illustration from a Metro booklet, 1950s—1970s Emblem approved at the end of the 1970s Since its inception, the proportions of the letter were quite flexible. With the introduction of the tunnel-shaped semicircle the variation increased even more: nobody knew the exact proportions, yet now there were many other organizations providing equipment for the Metro who had to use the letter. It was often drawn as a simple M in a semicircle. However, the tunnel outline never made it to street stands and station entrances.
The tunnel-shaped semicircle however still remained on the back of Troika fare cards. Here is a Ediniy card and the back of a Troika card 2013 : Throughout its history the logo has been replaced numerous times which, however, was barely noticed by the residents due to abundance of different designs already in place. But one thing always remained the same: the red letter M. This historical overview brings us to one idea: the logo has to remain the same, it has to be the old letter M. What it needs though is to be standardized, which would ensure that the emblem is recognizable by foreigners, which would make it one of the definitive symbols of the city, just like London Underground. Which would give our Metro a unified and recognizable style.
Which would make sure that the symbol on a map matches the symbol on a station entrance. Soviet architects including those who created the original emblem were routinely sent to London and Paris to adopt foreign experience of underground construction. It is entirely possible that the authors of our logo were inspired by the Paris logo which at the time looked like a red letter M with thick serifs which was inscribed in the shape similar to the London Underground logo. But the only way to explain the prominent serifs of the letter is that it was created by architects, not artists. In any case, the serifs are an important part of the logo which needs to be maintained in contrast to the semicircle we discussed before which is obviously a transient element and can be easily discarded. Some of station entrance models from the 1930s feature a letter M that is somewhat similar to the one we have today.
Maybe, the architects simply chose to improve this symbol. Of course, this overview gave us an understanding of how the logo was conceived, how it evolved in different time periods and what were its main features. After all, already by that time there were several logos in existence, as we discussed before. The first version of the London Underground station logo, 1908 The uniform badge worn by employees of the London General Omnibus Company which merged with the Underground Electric Railways Company of London in 1910 The station name sign by Edward Johnson, 1921 The updated London Transport sign, 1933 Redesign, the new logo was called Roundel-1972 and was used for all transportation in the city, 1980s And this is exactly the task we have before us: to carefully update the Moscow Metro logo, return to its historic image while maintaining its visibility, to create a unified image that will not be changed year after year under the influence of transient design trends. We can try to imagine what the logo looks like in the minds of Moscow residents by combining all the existing shapes together. It looks something like this: First I was simply consulting Yegor and Ludwig, I told them about the history of the logo, how it evolved and why.
But ultimately it just so happened that I was the one to work on the design. By this time, Yegor has already created his version of the letter M whose thin pronounced serifs were just begging to be enlarged. Also, if an illuminated version of the logo were to be produced, it would be difficult to illuminate such thin elements. But we decided they will probably get used to it quite soon.
Сердюк считает, что эти деньги стоило потратить на повышение безопасности метрополитена, а «не заниматься бутафорией и перерисовыванием одной буквы». Кроме того, он отметил, что шрифты устаревают за шесть-семь лет, и каждый раз тратить такие суммы на новое начертание логотипа «слишком дорогое удовольствие, которое надо пресекать». В мэрии заявили, что 232 миллиона рублей были выделены на улучшение имиджа общественного транспорта в целом. Ранее глава столичного департамента транспорта и развития дорожно-транспортной инфраструктуры Максим Ликсутов заявлял , что разработанный студией Лебедева логотип был передан столичной подземке за символическую плату в один рубль.
Ранее большой ажиотаж в социальных сетях вызвали слухи о том, что за логотип метро в виде буквы М студия получила несколько миллионов долларов. Как стало известно агентству, из бюджета Москвы было выделено 232 млн рублей на ребрендинг столичного общественного транспорта. Основным элементом нового стиля стал знак «Московский транспорт», напоминающий знак точки на мобильной карте».
Создание логотипа Московского метро
Точная сумма, которую заплатили Артемию Лебедеву за его работу над новым логотипом метро, пока остается неизвестной. Добавлены три номера журнала «Метро» и пять номеров журнала «Метрострой» разных лет (в формате пдф). Логотип новой пропиаренной террористической группировки "СЕВЕР" разработал известный российский дизайнер Артемий Лебедев, известный минетом самому себе и скандальным логотипом Метро за 232 млн. рублей. Оценки работы дизайн-студии Лебедева разделились примерно пополам: одна часть комментаторов считает логотип вполне удачным, другая критически отнеслась к созданному лого новосибирского метро.
Российская Премьер-Лига
- Комментарии:
- Сколько Артемию Лебедеву заплатили за новый логотип метро?
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- Новый логотип метрополитена стоил московским властям 1 рубль
- Дизайнер Артемий Лебедев оценил новый логотип Новосибирского метрополитена -
- Артемию Лебедеву заплатили за новый логотип метро
Разработанный студией Лебедева логотип московского метро будет выставлен на суд общественности
Наши слушатели Все права защищены. Предназначено для лиц старше 16 лет. Адрес: 123298, Москва, ул. Территория распространения — Российская Федерация и зарубежные страны.
На видеоролике с исследованием истории символа метрополитена стоит плашка от департамента транспорта и дорожной инфраструктуры города Москвы. Артемий Лебедев сообщил у себя в блоге, что новый знак также будет использоваться в качестве части одного из логотипов бренда «Московский транспорт», и выразил благодарность главе Дептранса Максиму Ликсутову и его заместителю Алине Бисембаевой. До этого официальным знаком ГУП «Московский метрополитен» являлась красная буква «М», обведенная синим контуром в форме тоннеля метро.
Пользователи соцсетей отреагировали на новый логотип и нарисовали свои фотожабы. Хватит кормить Тёму!
Разработанный студией Лебедева логотип московского метро будет выставлен на суд общественности 13 сентября 2014, 17:31 Глава столичного департамента транспорта и развития дорожно-транспортной инфраструктуры Максим Ликсутов заявил, что разработанный студией Артемия Лебедева логотип московского метро - буква «М» - будет выставлен на общественное обсуждение, при этом власти готовы рассмотреть предложения и других дизайнерских студий. Ранее властями был также представлен бренд московского транспорта, призванный объединить все транспортные системы города - от велодорожек до электричек.
Логотип Новосибирского Метрополитена. Иллюстрация с сайта nsk-metro. Вызывает чувство сурового мороза. К тому же вода в метро мягко говоря — образ неудачный», — пишет один из комментаторов здесь и далее орфография и пунктуация авторов сохранены — прим.
У московского метро появился новый логотип
However, the tunnel outline never made it to street stands and station entrances. The tunnel-shaped semicircle however still remained on the back of Troika fare cards. Here is a Ediniy card and the back of a Troika card 2013 : Throughout its history the logo has been replaced numerous times which, however, was barely noticed by the residents due to abundance of different designs already in place. But one thing always remained the same: the red letter M. This historical overview brings us to one idea: the logo has to remain the same, it has to be the old letter M. What it needs though is to be standardized, which would ensure that the emblem is recognizable by foreigners, which would make it one of the definitive symbols of the city, just like London Underground. Which would give our Metro a unified and recognizable style. Which would make sure that the symbol on a map matches the symbol on a station entrance. Soviet architects including those who created the original emblem were routinely sent to London and Paris to adopt foreign experience of underground construction. It is entirely possible that the authors of our logo were inspired by the Paris logo which at the time looked like a red letter M with thick serifs which was inscribed in the shape similar to the London Underground logo. But the only way to explain the prominent serifs of the letter is that it was created by architects, not artists.
In any case, the serifs are an important part of the logo which needs to be maintained in contrast to the semicircle we discussed before which is obviously a transient element and can be easily discarded. Some of station entrance models from the 1930s feature a letter M that is somewhat similar to the one we have today. Maybe, the architects simply chose to improve this symbol. Of course, this overview gave us an understanding of how the logo was conceived, how it evolved in different time periods and what were its main features. After all, already by that time there were several logos in existence, as we discussed before. The first version of the London Underground station logo, 1908 The uniform badge worn by employees of the London General Omnibus Company which merged with the Underground Electric Railways Company of London in 1910 The station name sign by Edward Johnson, 1921 The updated London Transport sign, 1933 Redesign, the new logo was called Roundel-1972 and was used for all transportation in the city, 1980s And this is exactly the task we have before us: to carefully update the Moscow Metro logo, return to its historic image while maintaining its visibility, to create a unified image that will not be changed year after year under the influence of transient design trends. We can try to imagine what the logo looks like in the minds of Moscow residents by combining all the existing shapes together. It looks something like this: First I was simply consulting Yegor and Ludwig, I told them about the history of the logo, how it evolved and why. But ultimately it just so happened that I was the one to work on the design. By this time, Yegor has already created his version of the letter M whose thin pronounced serifs were just begging to be enlarged.
Also, if an illuminated version of the logo were to be produced, it would be difficult to illuminate such thin elements. But we decided they will probably get used to it quite soon. In fact, it will even help them to remember that Russian P sounds like R. But combining the logo with the text is definitely a good idea. We just need to make sure the distance between the image and the text is maintained when the logo is reproduced. But achieve nothing, apart from understanding that the shape of the M requires it to be placed on some sort of surface, which means it has to stand on something, not be suspended. Also, Yegor figured out how to turn the bottom part of the logo into cat ears. We try to draw a new alternative. It would allow us to get rid of the odd visual effect when after looking at the M with parallel serifs they start to look asymmetric. Interestingly enough, there were many asymmetric letters in our overview, for example on Ediniy or 90-Minute tickets.
Having decided on this, we start to move the serifs and after a while find the best position for them. Slightly tuning the letter. Looks OK now. Now we try to draw neon tubing in the 1930s style. Such a letter could be used for festive occasions, such as the Metro anniversary. The art director suggests to make the festive logo the main one Number 3. It would make it easier to replace the existing logos simply because hardly anybody will notice the change in proportions, but everyone will see the new inside contour. Trying to fantasize about the entrance stand, this time keeping in mind that the letter must stand on something. Also, serifs are not used on the stands today, which makes the letter look nice on a stand that is more narrow than the letter itself. However, as we already know from history, the letter with serifs must stand on something, which means the stand has to be as wide as the letter.
Like this: Based on this sketch we try to create a 3D model with neon illumination, the way it looked when the Metro just opened. The art director likes the result and suggests to advise the Department of Transport and the Metro Administration to illuminate the letter on all historic stations for example, on all stations of the first stage of construction which would draw attention to the history of the city. As for the rest of the stations, they can be decorated with letters in anti-vandal light boxes that are cheaper to produce. Rendering such a letter with the contour that we like so much. Checking out how a neon-illuminated letter would look on Teatralnaya at daytime. Preparing a presentations with examples of the logo in use. All that is remaining is the symbol itself. We also need to develop a lighter version of the logo for specific needs of the Metro Administration and the Department of Transport. This version has to have better legibility in smaller formats, such as city maps. Using the same principles, we turn our bold letter into a regular one.
Even before the official announcement we start using the new logo in studio city projects, such as Metro floor navigation. Once again, we realize that the letter looks like it has never changed. Creating a video to show the evolution of the logo. Going through all the collected materials and extracting all possible variants of the letter M, arranging them chronologically, drawing and morphing. The video is ready and the logo was changed for the best.
Талантливые люди плакаты те же классные выдают пачками в интернетах полно примеров авторских подборок , а всякие сраные фирмы от лебедевых вкладыватся в рекламы-пиары и пытаются потом просто выбить за простенькие заказы туеву хучу денег, когда за 2-3к рублей один человек за неделю наваяет тоже самое или даже интереснее.
Для создания обновленного лого команда разработчиков провела исследование и изучила все предыдущие логотипы метрополитена, начиная с 1935 года. При этом студия Лебедева разработала логотип совершенно бесплатно и презентовала его подземке всего за 1 рубль.
Ликсутов подчеркнул, что студия Лебедева разработала логотип метро - как и ранее карту метро - совершенно бесплатно и передала его подземке за символическую плату в один рубль, а также отметил, что власти готовы рассмотреть и другие предложения по логотипу, однако эту работу они оплачивать не будут, сообщает РИА Новости.
Искусство транспортных схем
Добавлены три номера журнала «Метро» и пять номеров журнала «Метрострой» разных лет (в формате пдф). Дизайн-студия Артемия Лебедева разработала новый логотип московского метро. Разработанный студией Лебедева логотип метро оказался бесплатным. Уже в этом месяце схема от дизайнеров Студии Артемия Лебедева появится в вагонах. Логотип не претерпел радикальных изменений: Лебедев лишь убрал синюю линию вокруг буквы «М».
Как менялся логотип Студии Лебедева за 22 года
5 логотипов Артемия Лебедева, которые не остались без внимания в Сети (подборка мемов). дизайн метро артемий лебедев логотип. Но представитель мэрии уточнил, что логотип Лебедева был сделан в рамках создания единого стиля транспорта столицы и передан городу за один рубль.
У московского метро появился новый логотип
| Мэрия Москвы: затраты на разработку нового логотипа московского метро составили 1 руб. | Артемий Лебедев возвращает звезду в логотип Москвы! Артемий Лебедев взял миллионы, чтобы нарисовать букву «М» для метро! |
| Найдите пять отличий: Артемий Лебедев создал новый логотип московского метро | Новый логотип разработан Студией Артемия Лебедева по контракту о ребрендинге метро. |
| У московского метро появился новый логотип :: Жизнь | Логотип не претерпел радикальных изменений: Лебедев лишь убрал синюю линию вокруг буквы «М». |
| Многострадальная «М»: как менялся логотип московского метро | Дизайн-студия Артемия Лебедева разработала новый логотип московского метро. |
| Генпрокуратуру просят проверить контракт Лебедева с метрополитеном | Статьи | Известия | Когда стало известно, что на ребрендинг метро ушло 232 миллиона рублей, у людей возник логичный вопрос: разве такой логотип может столько стоить? |